Saxena, Rajan <br/><br/>
Marketing management 
Rajan Saxena 
 - 6th ed 
 - New Delhi  McGraw-Hill Education  c2020 
 - xxxii, 746 p. 
<br/><br/> Includes index and bibliography 
<br/><br/><label>ISBN: </label>9789389538335  Rs.895.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce<br/>Management<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.3  / SA98MA