Saxena, Rajan <br/><br/>
Marketing management 
Rajan Saxena 
 - 3rd ed 
 - New Delhi  Tata MacGraw-Hill Publishing  2007 
 - xxi, 819 p. 
<br/><br/> Includes index and bibliography 
<br/><br/><label>ISBN: </label>007059953X  Rs.390.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce<br/>Management--Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.3  / SA98MA