TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: a south assian perspective
SN  - 8131702006
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Prentice Hall
KW  - Commerce
KW  - Management
KW  - Marketing
N1  - includes glossary, index and appendix
ER  -